Designing For Growth A Design Thinking Tool Kit For Managers by Jeanne Liedtka and Tim Ogilvie

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for ma ximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. Publisher: Columbia University Press Year: 2011 Binding: Hardback ISBN: 9780231158381 Condition: Very Good Description: Large; DJ. Note: This image is from a stock photo and may differ from the actual cover. Show more