Buying for a team?Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant. Develop practical knowledge and confidence in Linkedin Ads. LinkedIn Ads Objectives: This course will show you steps in order to manage LinkedIn Ads the easiest way possible, using the most effective tools and in the shortest time. Why this course matters This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together. What you will gain Use the key features and workflows covered in Linkedin Ads with greater confidence. Apply the tools and techniques to practical business tasks. Recognise common mistakes and work more efficiently in day-to-day use. Who is this course for? This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth. Course at a glance Format: self-paced online learning. Professional development: CPD course. LinkedIn AdsObjectives: This course will show you steps in order to manage LinkedIn Ads the easiest way possible, using the most effective tools and in the shortest time. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Unit Contents: 1. LinkedIn Ads BasicsIn this topic you will cover: 1. LinkedIn Ads Basics1.1 What is LinkedIn Advertising All About?1.2 Why you should use LinkedIn Ads for your Business 2. Setting up a LinkedIn Company PageIn this topic you will cover: 2. Setting up a LinkedIn Company Page2.1 What’s a LinkedIn Company Page?2.2 What are the Requirements for Adding a LinkedIn Company Page?2.3 How do you add a LinkedIn Company Page? 3. Setting up your LinkedIn Ad CampaignsIn this topic you will cover: 3. Setting up your LinkedIn Ad Campaigns3.1 LinkedIn’s Ad Specs & Advertising Guidelines3.2 Creating a LinkedIn Text Ad - Step by Step3.3 Creating Direct Sponsored Content - Step by Step3.4 Managing your Campaigns3.5 Performance & Reporting 4. Advanced LinkedIn Ad StrategiesIn this topic you will cover: 4. Advanced LinkedIn Ad Strategies4.1 Setting up a Marketing Plan for LinkedIn4.2 Applying Best Practices for your Content & Campaign4.3 Using Targeting like a Pro4.4 Applying Premium Tips for Compelling Company Updates4.5 Driving Quality Leads with Sponsored Content4.6 Top Linkedin Advertising Questions Answered 5. Additional LinkedIn Tips to considerIn this topic you will cover: 5. Additional LinkedIn Tips to consider5.1 10 do's to apply5.2 10 don’ts to avoid5.3 Premium tools and Services5.4 Shocking Case Studies Continue your learning Part of this learning pathway: Social Media Marketing Learners also take: Instagram Ads Course pathway: eBSI Digital Marketing Academy > Social Media Marketing > Linkedin Ads Explore more Social Media Marketing training or return to the eBSI Digital Marketing Academy.
