Persuade the most irrational creature on earth. The human.Every checkout, pitch and meeting runs on forces nobody names: motivation, friction, triggers, persuasion and bias. Psychonauts builds the Behaviour Lens so you can see them, then makes you test it on real people. The Playbook carries the principles and the depth, including the line between influence and manipulation. The Workbook is the Behaviour Design Lab, 42 experiments that build a behavioural playbook from data you generated yourself.One Kit, two parts, two ways to hold it. Choose the digital Kit for $67 and both parts land as instant downloads the moment you buy. Add the printed edition for $30 more and we post the Playbook and Workbook to you as well. Either way, you start today.Built for founders, designers, marketers and leaders who design for real humans. Free shipping on the printed edition to Australia, the UK and the USA.Running this with a team? Psychonauts comes as a five-pack, one Playbook and five Workbooks, for $227 AUD. Get the Team Pack.
