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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBai t formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! FEATURES Now available in Firetail colors! Nine NEW eye-popping colors! Classic stick bait wiggle action Durable and long lasting PowerBait flavor to tip the scales to your advantage Show more