Type for Type

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Custom Type Solutions for Identity Design Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual ide ntities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type presents some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike. Published by Victionary, 2019 Hardcover, 288 pages, full color offset, 7.75 × 10.25 inches ISBN: 978-9-88-790342-0 Show more